FiftyFitness
Helping over 50’s get fit
We teamed up with a personal trainer to design and develop a website for a PT that specialises in fitness over 50.
The Problem
A fresh new personal trainer needed a brand and lead capturing website.
The Solution
Design a fresh new brand and website to showcase services and capture leads.
Services Provided
Branding
As part of the initial stages of crafting a new personal trainer business, we were tasked with crafting a brand strategy and identity for FiftyFitness. Going through 3 revisions of a brand identity, we settled on a sharper logo, look & feel, using a symbol of a dumbbell as a brand-mark.
Designing web for an older demographic
Once a brand look & feel was settled upon, we commenced designing the site structure and design, laying out exactly what the final website will look like. Particular attention was paid to ensuring the website was responsive, with the design phase commencing with mobile-first designs.
As FiftyFitness's target demographic is people over the age of 50, we had to ensure that the website was as accessible as possible for this older demographic. This meant high colour contrast and large, bold text.
Responsive first development
The development phase brought the design concepts to life, using modern technologies and best practices to build a bespoke website.
Careful attention was paid to website accessibility standards, ensuring an inclusive experience for all users.
FiftyFitness is now a thriving personal trainer business with a website that regularly gets compliments from clients and successfully captures leads coming through the website.
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